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Top 10 tips to avoid Adsense get banned.
Tips and Tricks by
Thangaraju at Thursday, April 1, 2010
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Website owners can join the Google Adsense program to enable text, image, and more recently, video advertisements on their websites.Google AdSense publishers make easily avoidable mistakes that could result in getting their Adsense account banned. Once banned, you cannot register anymore. Google AdSense is the most widely used advertisement application on the web. These advertisements are administered by Google and generate revenue on either a per-click (most ads) or per-impression (high profile ads) basis. Pay-per-click (PPC) means that you only get paid when a visitor actually clicks on one of the ads, pay-per-impression (CPI or CPM) on the other hand means that you receive a specific amount of money for every 1000 times (may vary) an ad is shown on your site.
There are well defined terms of service to strictly adhere to when participating in the program.
of Google AdSense. In this post I compiled for you some of the most common mistakes made by bloggers and wemasters all over the world. Each and every one of them could result in serious consequences. So be warned. Most of these rules are picked from the Program Policies, Terms and Conditions as well as the FAQ of Google AdSense itself and are presented in a simplified manner.
What is eCPM?
Effective cost-per-thousand impressions (eCPM) is a useful way to compare revenue across different channels and advertising programs. Essentially, effective CPM represents your estimated earnings for every 1000 impressions you receive.
Effective CPM doesn't represent how much you have actually earned -- rather, it's calculated by dividing your estimated earnings by the number of page impressions, then multiplying by 1000. For example, if you earned an estimated $0.15 from 25 page impressions, then your page eCPM would equal ($0.15 / 25) * 1000, or $6.00. If you earned an estimated $180 from 45,000 ad impressions, your ad eCPM would equal ($180 / 45,000) * 1000, or $4.00.
source:google adsense.
What is eCPM?
Effective cost-per-thousand impressions (eCPM) is a useful way to compare revenue across different channels and advertising programs. Essentially, effective CPM represents your estimated earnings for every 1000 impressions you receive.
Effective CPM doesn't represent how much you have actually earned -- rather, it's calculated by dividing your estimated earnings by the number of page impressions, then multiplying by 1000. For example, if you earned an estimated $0.15 from 25 page impressions, then your page eCPM would equal ($0.15 / 25) * 1000, or $6.00. If you earned an estimated $180 from 45,000 ad impressions, your ad eCPM would equal ($180 / 45,000) * 1000, or $4.00.
source:google adsense.
The top 10 rules:
1. Never click your own AdSense ads or do anything to get them clicked for whatever reason.
Everyone should know this one by now. Breaking this rule is the best way way to get yourAdSense account closed. Never tell office associates or friends to click on your ads. Keep an eye on your family and relatives whether they are trying to increase your income behind your back by clicking your ads, thereby ruining this stream of income for good. Do not even think about offering incentives for clicks, using automated clicking tools, or other deceptive software. The guys at AdSense are very smart in detecting fraudulent clicks. Check the ads which appear on your pages using the Google Preview tool if need should be.
2. Never change the AdSense code.
There are enough means for optimization & customizations available. You can change the colour, background or border to suit your needs (especially easy if you have a Blogger blog). Do whatever you want to do outside the code, but never fiddle with the ad or the search code itself. They know it when you do. The search code has more limitations to colour and placement, but you should adhere to the rules. In most cases the code will stop working and a sign will appear in the ad space saying that the website or service is not available.
3. Do not place more than 3 ad units and 3 link units or 2 AdSense search boxes on any one web page.
If you place more ad or link units then no ads will show in those extra units. 3 of each is the limit they set, so it is best to just accept this.
4. Do not run competitive contextual text ad or search services on blog or website pages you pare running Google Adsense on.
Never try to create link structures resembling AdSense ads. Never use other competitive search tools on the pages you use AdSense powered Google Search on. They do allow affiliate or limited-text links. Google now allows AdSense publishers to run contextual advertising like Yahoo ads, Chitika, etcetera, provided the ads do not resemble AdSenseads.
5. Do not disclose confidential information about your account like the CTR, CPM and income derived via individual ad units or similar information that is diclosed to you byAdSense.
However, you may reveal the total amount of money you make as per recent updates to the Terms and Conditions.
6. Label your ad and link blocks as “sponsored links” or “advertisements” only.
Other labels are not allowed. There are many sites to be found that label ads with other titles. Do not do this. It takes just one glance to find out this lapse.
7. Never launch a New Page for clicked ads by default.
AdSense ads should open on the same page. You may be using a base target tag to open all links in a new window or frame by default. Correct it now as they do not want new pages opening from clicked ads.
8. One account is sufficient for any number of websites.
There is no need to create 5 different accounts for 5 different websites. One account will do. If you think that if one account is closed down for violation of TOC you may still be able to use the others then you are in for a nasty surprise - they will close all of your accounts as soon as they find out. You can keep track of clicks by using channels with real time statistics. AdSense will automatically detect each new site and display relevant ads.
9. Place ads on Content Pages only.
Advertisers pay only for content based ads. Content drives relevant ads. Although you might manage some clicks from error, login, registration, “thank you” or welcome pages, parking pages or pop ups, it will sooner or later get you banned from the program.
10. Do not mask ad elements.
Alteration of colours and borders is a facility to blend or contrast ads as per your site´s requirements. I have seen many sites where the URL part of the ads is of the same colour as the background. While blending the ad with your site is a good idea, hiding relevant components of the ads is most definitely not allowed. Also do not block the visibility of ads by overlapping images, pop ups, tables etc.
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